Rust-eze

Rust-eze
Type	Ointment
Use	To make bumpers shine
First appearance	Cars
Latest appearance	Cars on the Road (logo only)

"Aching for a Medicated Bumper Ointment with a rear end formula? RUST-EZE, PLEASE!"

—Slogan, Rust-eze

Rust-eze Medicated Bumper Ointment is an American company owned by Dinoco. It sells medicated bumper ointment, with a rear end formula (which its logo reads), for cars with rusty bumpers, to eradicate rust. It was created years ago by Rusty and Dusty Rust-eze and since then became recognized trademark in the United States. In Cars 3, it was sold to Sterling and bought from him by Dinoco later that year. Until then the company competed with Dinoco. During races with HTB racers in it, it would compete with that company.

History

The company officially started in 1990^{[citation needed]} by Rusty and Dusty Rust-eze who were working on its flag product, medicated bumper ointment, in their mother's garage in Boston, Massachusetts. Rusty and Dusty's mother said "I couldn't be more proud of my two boys accomplishments, but I hope that their next big move would be finally to move my out of my garage." The Rust-eze brothers like to help rusty cars, almost as they like telling jokes, and that's why they invented Rust-eze medicated bumper ointment, be in the distinguished browning around the wheel well or the bumper that's completely falling off, Rusty and Dusty are there with a cane of Rust-eze to fix it, or at least ease the burning, itching and soreness that plagues so many cars. The brothers expanding their business as a sponsorship to Piston Cup series, sometime in the 1990s, and they first car were sponsored, was a racer with the number 67, who also became their spokescar. In more than 10 years Rust-eze became a recognized trademark in the United States. Rust-eze also hired multiple delivery trucks, including the 1980s era Mack Super Liner truck named Mack. Prior to Cars, the company announced a casting to new face of marketing captains, which was won by Lightning McQueen. The same year, the company's racing team, Rust-eze Racing joined the Piston Cup Racing Series with the number 95 and McQueen as their racer. His racing achievements gave the brand huge publicity and a fan base focused on the racer the racer, and Rust-eze products through the racing season. They would organize fan meetings with McQueen during they would tell a joke to the spectators, while awaiting Lightning's speech. However, McQueen disdained Rust-Eze, believing that he should be with Dinoco instead if he won. However, through the influence he learned at Radiator Springs, the rookie sensation gave up his chance to win the Piston Cup by helping The King finish his final race, being praised by the fans as the true winner in the process and was offered a chance by Tex to race for Dinoco, though he chose to stay with Rust-Eze instead. Between a 10-year period the race car won 7 Piston Cups. In 2017, after the crash of McQueen during race, the company was sold to a businessman named Sterling. The new owner built the Rust-eze Racing Center where Next-Generation racers began training to become the new Rust-eze representative in the Piston Cup Racing Series after McQueen's retirement, who decided to take part in the 2017 Florida 500 before ending his racing career. During the race, he taps out and switches with Cruz Ramirez, who wins the race. After that, McQueen temporarily retires, and the company was sold to Dinoco making Rust-eze a subsidiary of Dinoco.

Products

The flagship product of the company is the medicated bumper ointment, with a rear end formula. The product guarantees a shiny result instantly. However, the actual results may take up to 36 weeks.

Sport

Rust-eze is one of the many official Piston Cup teams. It started racing for the Piston Cup in 2005 and likely was removed from the Piston Cup in 2017 due to the Dinoco acquisition. During that time, the company had Lightning McQueen racing for them until 2017. Cruz Ramirez, raced in the 2017 Florida 500 as their substitute racer.

The team had many different workers. In 2005, Lightning fired 3 crew chiefs, one which was named Chuck and after that Doc Hudson started working as his crew chief. The original team of pitties quit the team at the end of the 2005 season and were replaced by Radiator Springs residents for the race at the Los Angeles International Speedway and future races afterwards. During the team's entire history Mack was working as the transporter.

List of workers and racers

Owners

• Rusty and Dusty Rust-eze (1990-2017)
• Sterling (2017)
• Tex Dinoco (2017-)

Rust-eze Racing Center

• Millie
• Sterling (formerly)
• Cruz Ramirez (formerly)

Racers

• Racer 01/Racer 67 (World of Cars/Cars: The Rookie)
• Lightning McQueen (since Cars)
• Cruz Ramirez (since Cars 3)

Crew chiefs

• 2 unnamed^{[citation needed]}
• Chuck
• Doc Hudson
• Smokey
• Lightning McQueen

Racing team crew

• Not Chuck, Larry, Harold, and other pitties (formerly)
• Luigi
• Guido
• Sarge
• Fillmore
• Ramone
• Flo

Hauler

• Mack

Gallery

• 

  Racer 67

• 

  Racer 01

• 

  Lightning McQueen’s paint job from 2006

• 

  Lightning’s paint job from 2006-2009

• 

  Lightning's paint job in 2010/2011

• 

  Lightning’s paint job in 2016/2017

• 

  Lightning’s paint job from 2017-present

• 

  Cruz Ramirez with her Rust-eze paintjob

• 

  One of Mcqueen's original crew chiefs

• 

  Chuck

• The racing team in 2005

  The racing team in 2005

• 

  Doc Hudson

• 

  Smokey

• 

  Guido as McQueen's current pitty and Cruz's pitty

• 

  Fillmore as the gas expert

• 

  Mack

• 

  Mack in 2017

• Rust-eze Tent

  Rust-eze Tent

• 

  Rust-eze Racing Center

Names in other languages

• Polish: Zadoluks
• Russian: Ржавейка (transcription: Rzhaveyka)
• Swedish: Rosti-Väck

Trivia

• The name is actually a loose pun of "Rusty's".
• In Cars, the scene when shops of Radiator Springs were closing, it can be seen on the Rusty Bumper window. Although according Meet the Cars the company actually started in 1990 even when movie events of that scene are happening before that year.
• In Planes: Fire & Rescue, Mayday mentions Dottie gave him some Rust-eze briefly.
• In the beginning of Cars 3, the company's logo on McQueen has a different style, but it is reverted to the old style for the Florida 500.
• In Cars 3, Mater mentions a "Rust-eze Medicated Bumper Bomb".