Silver Racer Series
| Silver Racer Series | 
| ||
|---|---|---|---|
| Date | Spring 2013 | ||
| Series | Transcontinental Race of Champions | ||
| Followed by | Neon Racers | ||
The Silver Racer Series, referred to as the Silver Series in early promotional material, was a cross-category merchandising range based on an original Cars storyline, the first in the Transcontinental Race of Champions series of similar designs. Toys and apparel give the World Grand Prix racers from Cars 2 a silver makeover, with an original storyline revealed in a special "silver edition" of The Official Magazine.[1][2]
The Silver Racer Series designs were first released in the Mattel toy line, as six Kmart-exclusive models available only at a special Cars Collector's Day events. Alongside the next event introducing additional characters, Disney announced plans to launch a broader "Silver Series" range in spring 2013.[3] The storyline concept was introduced in a special May 2013 issue of The Official Magazine., while additional toys and games by Mattel and Carrera launched for purchase. Toys R Us and Smyths Toys stores held special in-store events to promote the series, where attendees could pose with life-size recreations of Lightning McQueen and Mater.[4]
Storyline
When Lightning McQueen is inducted into the Piston Cup Hall of Fame, his international friends (the World Grand Prix racers from Cars 2) come to Radiator Springs and celebrate with new silver paint schemes, and a race around Radiator Springs. According to the 2015 US Mattel cardbacks, the occasion inspires them to create the Transcontinental Race of Champions.
Elements
Magazines
- The Fantastic World of Disney Pixar Cars #60 (April 2013) [Italy][5]
- The Official Magazine #13 (May 2013) [US]
Toys
- Silver Racer Series by Mattel
- Silver products by Carrera Go!
- Disney Store[6]
- Tomica
- Card games[7]
Gallery
Trivia
- Rip Clutchgoneski was also scheduled to receive a silver die-cast release; the model prototype appeared in backdoor factory listings around the time of the series' production.
References
- ↑ "Disney Cars get a Silver makeover" (October 16, 2012). UnderTheChristmasTree.com. Retrieved 2024.
- ↑ Metroxing (January 15, 2013). "Disney Pixar CARS Silver Series: An Entire Line Extension Coming". TakeFiveADay.com. Retrieved 2024.
- ↑ Chapple, Craig (October 16, 2012). "Disney's Cars gets Silver Series range". toynews-online.com. Retrieved 2024.
- ↑ "Meet the stars of Cars – Life-size Lightning McQueen and Mater to tour Toys R Us and Smyths Toys stores across the country this Easter". KidzCoolIt.com. Retrieved 2024.
- ↑ https://www.takefiveaday.com/2013/04/15/disney-pixar-cars-silver-car-francesco-in-italy/
- ↑ https://toysplus.com/disney-cars-silver-light-up-die-cast-3-cars-set-lewis-hamilton-lightning-mcqueen-miguel-camino-pixar-toy-for-boys/
- ↑ https://www.takefiveaday.com/2013/05/02/disney-pixar-cars-silver-cars-card-games-uk/
| Installments |
Silver Racer Series • Neon Racers • Ice Racers • Carbon Racers • Carnival Cup | |
|---|---|---|