Drifting Series
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| Drifting Series | |||||||
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| Runtime | October 2009-February 2011
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The Drifting Series[1] was the fifth series of 1:55 scale die-casts released by Mattel, as well as the final series in the original Cars line. Introduced in October 2009, the series became the longest-running of any so far, shipping as late as February 2011 before tapering off ahead of Cars 2 and its respective series. It brought a notable change to the line's structure, in that the "Look! My Eyes Change!" models, introduced late in Race O Rama's run, replaced the classic "fixed eye" releases as the mainline of singles. While new fixed-eye models continued to release, they were exclusively made available at Target stores, as part of a special "Final Lap Collection."
This iteration of cardbacks featured a night-time highway setting, illuminated by a blue skyline. The artwork featured characters "drifting" around a banked corner, with draft sparks exuding from them. According to Mattel's 2012 exhibit, the "Drifting" series featured cars "racing to the finish line," intentionally "symbolizing the end of one era and the beginning of another."[2]
History
A sleek graphic concept was originally teased by lead project designer Martin Arriola in early 2009, during a Q&A with the Carsthetoys online forum.[3] When asked whether a future design would succeed the Race O Rama Series, Arriola teased that "word on the street" was that the next graphic treatment would be titled "Drift."
This new cardback motif was launched in October 2009, first appearing on a new Target-exclusive sub-series called the Final Lap Collection. The shortly following 2010 Collector Guide confirmed that the lenticular-eye singles would replace the new mainline as the universal singles line available for any retailer to purchase from distribution.
Mainline
- Main article: 2010 (mainline series)
Multi-packs
3-Car Gift Packs
| Toy # | Vehicles | Segment | Notes | Model photo | Package photo |
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| R6606 | Antonio Veloce Eccelente Ferrari F430 Costanzo Della Corsa |
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| R6607 | Pit Crew Member Sarge Pit Crew Member Fillmore Lightning McQueen |
Piston Cup | 
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| R8190 | Doc Hudson Blowing Bubbles Mater Sheriff |
Radiator Springs | 
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| R8191 | Race Official Tom Darrell Cartrip Bob Cutlass |
Piston Cup | 
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| R8192 | Waitress Mia Waitress Tia Flo with Tray |
Radiator Springs | 
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| R8193 | Red Wet Lightning McQueen Sally |
Radiator Springs | 
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| R8194 | Richard Clayton Kensington Fred Marco Axelbender |
Piston Cup | 
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| R8195 | Cruisin' Lightning McQueen Matti Bert |
Radiator Springs | 
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| T0311 | Dinoco Mia Dinoco Tia Bling Bling Lightning McQueen |
Piston Cup | 
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| T0312 | The King Tongue Lightning McQueen* Chick Hicks |
Piston Cup |
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| T0313 | Chick Hicks Pitty Bruiser Bukowski Mater |
Piston Cup | 
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| T0315 | Dexter Hoover Lightning McQueen Race Damaged King |
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| T0316 | Chick Fan Mia Chick Fan Tia Chick Hicks |
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| V1600 | The King Tex Dinoco Marlon "Clutches" McKay |
Piston Cup | 
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Gift Packs
Toys R Us exclusive
| Toy # | Name | Vehicles | Notes | Model photo | Package photo |
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| R1946 | Dirt Track Challenge Gift Pack | Mater Doc Hudson Dirt Track Lightning McQueen Ramone Flo |
File:Dtc10.jpg | ||
| T4033 | Piston Cup Race Day Gift Pack | Ron Hover Lightning McQueen Mia Tia Race Tow Truck Tom |
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| T4034 | Flo's V8 Café | Hank Hallsum Mater Waitress Mia Waitress Tia Flo with Tray |
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| T4035 | Radiator Springs Chase Gift Pack | Wingo Boost Sheriff Snot Rod DJ |
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| TBA | Piston Cup Race Day Gift Pack | Race Official Tom Axle Accelerator Lightning McQueen Charlie Checker Dexter Hoover |
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| Toy # | Vehicles | Notes | Model photo | Package photo |
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| V7317 | Guido Luigi Lightning McQueen Doc Hudson | |||
| V7318 | Wingo Snot Rod DJ Boost | |||
| V7319 | Sarge Sally Ramone Mater |
- Wally (image)
Exclusives
Playsets
| Toy # | Name | Notes |
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| R2547 | Mack Transporter |
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| V7003 | Lightning Fast Speedway |
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| V1485 | Mack Transporter |
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Other releases
- Pit Race-Off
- Lightyear Launchers
- Movie Moments
- Piston Cup Nights
- Final Lap Collection
- Synthetic Rubber Tires
See also
References
- ↑ From Silver Screen
- ↑ [1] "Journey of Cars Die-cast Packaging"]
- ↑ Deano. "Our Guest in the chat room... (Q & A Posted)" (March 14, 2009). carsthetoys.yuku.com. Retrieved October 21, 2023.
- ↑ [2]
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This article is part of the Diecast Project, a PCW project that aims to report on every aspect of Mattel's Disney Pixar Cars toy line. |
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